Pay Per Click (PPC) Advertising

Do you want your website to appear on page 1 for a large number of relevant queries immediately? If so, why not try pay per click advertising for your website?

How does it work?

PPC platforms, such as Google Adwords, will place an advert for your website prominently in search results. When a potential customer clicks on it, a small fee is paid to the search engine. We set up a budget so that you spend a fixed amount on paid search every month. It’s as simple as that… well, kind of.

Warning! CONFUSION ALERT! When you set up a PPC campaign, your advert is competing against others to appear at the top of the search results. The chances of your business appearing is dependent on the quality score (QS) of the advert, the competitiveness of the search term and how much you are willing to pay for a click. The quality score is dependent on the quality of the advert, click through rate (CTR), quality of the landing page and the relevance to the keywords. The higher the quality score, the lower to required CPC.

Ok, in simple terms. We optimise your PPC campaign so that you get a cheaper cost per click, which results in more visitors to your website within your budget.

The key to an effective PPC campaign is effective keyword research. We will identify the best keywords for you to target, which will result in more visitors at a lower cost.

For more information on pay per click advertising, call us on 0151 691 4939 or fill in the contact form opposite.

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